Ted Gioia - The Birth (and Death) of the Cool

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Start: Nov 17 2009 7:30 pm

Colfax Avenue: Nationally acclaimed author Ted Gioia will discuss and sign his new book The Birth (and Death) of the Cool ($25.00 Speck Press). It’s hard to imagine that “the cool” could ever go out of style. After all, cool is style. Isn’t it? And it may be harder to imagine a world where people no longer aspire to coolness. In this intriguing cultural history, Gioia shows why cool is not a timeless concept and how it has begun to lose meaning and fade into history. Tolling the death knell for the cool, this thought-provoking book reveals how and why a new cultural tone is emerging, one marked by sincerity, earnestness, and a quest for authenticity.
Listen to a podcast interview with the author here.

Request a signed copy: books@tatteredcover.com

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