Steven Johnson - Where Good Ideas Come From: The Natural History of Innovation

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Start: Oct 12 2010 7:30 pm

Colfax Avenue: Steven Johnson, the author of the national bestsellers Everything Bad Is Good for You and Mind Wide Open: Your Brain and the Neuroscience of Everyday Life, will discuss and sign his new book Where Good Ideas Come From: The Natural History of Innovation ($26.95 Riverhead). Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyper-productivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing and inspiring, as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines. Most exhilarating is Johnson’s conclusion that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it.

Request a signed copy: books@tatteredcover.com