Events

Colfax Avenue: Laurie Bassi is an economist and expert in human capital analytics. She is CEO of McBassi & company, and also chairs Bassi Investments, which uses the principles of the Good Company Index to manage assets. She holds a Ph.D. in economics from Princeton University and spent the early years of her career as a tenured professor of economics at Georgetown University. Bassi will discuss and sign her new book Good Company: Business Success in the Worthiness Era ($27.95 Berrett-Koehler), which offers companies a guide to what it now takes to win customer loyalty in the “worthiness era.” Good Company moves the debate about corporate citizenship from the realm of faith to the realm of facts, showing it’s no longer a question of ethics or virtue: it’s a matter of survival. Request a signed copy: books@tatteredcover.com