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Advertising & Promotion
| Ad Boy: Vintage Advertising with Character | Adland: Searching for the Meaning of Life on a Branded Planet | Ads to Icons: How Advertising Succeeds in a Multimedia Age |
| Advertising and Integrated Brand Promotion | Advertising For Dummies | Advertising: Principles and Practice |
| Bang!: Getting Your Message Heard in a Noisy World | Bang!: Getting Your Message Heard in a Noisy World | Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity |
| Buyology: Truth and Lies About Why We Buy | Buyways: Billboards, Automobiles, and the American Landscape | Casting for Big Ideas: A New Manifesto for Agency Managers |


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