$28.00
ISBN-13: 9781400069286
Availability: On Our Shelves Now
Published: Random House, 3/2012
A young woman walks into a laboratory. Over the past two years, she has transformed
almost every aspect of her life. She has quit smoking, run a marathon, and been promoted
at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are
desperately trying to figure out how to sell a new product called Febreze, on track to be
one of the biggest flops in company history. Suddenly, one of them detects a nearly
imperceptible pattern?and with a slight shift in advertising, Febreze goes on to earn a
billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of
business is attacking a single pattern among his employees?how they approach worker
safety?and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the
patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg
takes us to the thrilling edge of scientific discoveries that explain why habits exist
and how they can be changed. With penetrating intelligence and an ability to distill vast
amounts of information into engrossing narratives, Duhigg brings to life a whole new
understanding of human nature and its potential for transformation.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising
regularly, losing weight, raising exceptional children, becoming more productive,
building revolutionary companies and social movements, and achieving success is
understanding how habits work.
Habits aren?t destiny. As Charles Duhigg shows, by harnessing this new science, we can
transform our businesses, our communities, and our lives.