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About the Author

     DAVID ZINCZENKO, editor-in-chief of Men's Health magazine, is the author of the New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation’s leading experts on health and fitness. He is a regular contributor to the Today show, and has appeared on Oprah, Good Morning America, and Primetime Live.
     MATT GOULDING is the food and nutrition editor of Men's Health. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between computer and stovetop.

Praise for Eat This Not That! for Kids!: Be the Leanest, Fittest Family on the Block!…

Praise for Eat This, Not That! For Kids:
“We are learning so much [from Eat This, Not That! and Eat This, Not That! For Kids].”
-- Rachael Ray “I love nutrition, I’ve gone to nutritionists, but putting it in this kind of stuff that we recognize in our everyday lives with our families, is truly educational. This is great.” --Bonnie Hunt, host of The Bonnie Hunt Show “I Think Eat This, Not That! is a brilliant book.”-Rachael Ray  "You can still have fun, but there are alternatives."
--Al Roker, TODAY  “All-in-all, I found this to be a great little book and actually quite fun to read with its many pictures. With good knowledge in hand, the only other obstacle a parent faces is getting their kids motivated to carry out the advice in the book.” --Amazon.com reviewer, Mark “It is great that the book has easy to make substitutions and ideas to get the most nutrition you can out of a fast food meal. This is a great book for any family to keep in the car for those meals on the go. Everyone can make the most informed choice possible!” --Amazon.com review, Ramona Ferguson “I absolutely love this book. I thought I was making healthy food choices before (and I was, for the most part). But this book opened my eyes to some shockingly bad food choices I was making. It also surprised me to find out how deceptively some food was marketed as healthy when it was anything but. (Organic "health food" cereal with as much sugar as a soda, for instance .. who would have thought??!!!)  I'm so glad I bought it .. you will be, too!  I was so impressed that I even bought extra for other family members!.” --Amazon.com review, E. Heyn