Power Power: How J.D. Power III Became the Auto Industry's Adviser, Confehow J.D. Power III Became the Auto Industry's Adviser, Con (Paperback)

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No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.
Dave's persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.
Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.
Foreword by CNBC's Bill Griffeth

About the Author

Bill Thorness is a writer, avid cyclist, and expert gardener. He is the author of three guidebooks, speaks regularly through-out the Northwest on biking and on edible gardening, and leads bike tours to various gardens and farms around the region.
Product Details
ISBN: 9780981833675
ISBN-10: 0981833675
Publisher: Fenwick Publishing Group
Publication Date: September 10th, 2013
Pages: 416
Language: English