This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts (Hardcover)

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Description


The only book that looks at the business of concert promotion. Concerts are part art, part party and a big part business. "This Business of Concert Promotion and Touring" is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know "This Business of Concert Promotion and Touring.

About the Author


Roy Waddell is Senior Writer, Touring,

for "Billboard" magazine. His weekly

column, On the Road, keeps him in

regular touch with agents, promoters,

artist managers, business and

venue managers, ticketing agencies,

and everyone else

associated with this business of concerts.

He lives in Hendersonville, TN. Richard D. Barnet, a professor in the

Department of Recording Industry at

Middle Tennessee State University, is

co-author of "Controversies of the

Music Industry." He lives in Nashville, TN. Jake Berry, co-owner of Production

Alliance, has worked in production

management of tours by Tina Turner,

the Rolling Stones, Madonna, AC/DC,

Metallica, and Motley Crue. He lives

in Scottsdale, AZ.
Product Details
ISBN: 9780823076871
ISBN-10: 0823076873
Publisher: Billboard Books
Publication Date: October 2nd, 2007
Pages: 261
Language: English