Advertising and Integrated Brand Promotion (Hardcover)

By Thomas O'Guinn, Chris Allen, Richard J. Semenik
$240.95
Not In Stock - Special Order (Subject to Availability)

Description

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Product Details ISBN-10: 0324568622
ISBN-13: 9780324568622
Published: South Western Educational Publishing, 02/01/2008
Pages: 726
Language: English