Description

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The fascinating “war room” memoir of a political pollster and how he helped forge the agendas of five high-profile heads of state

As a hired gun strategist, Greenberg—a seasoned pollster and political consultant—has seen it all. In his memoir, he recounts his work with President Bill Clinton, British Prime Minister Tony Blair, Israeli Prime Minister Ehud Barak, Bolivian president Gonzalo Sanchez de Lozada, and South African president Nelson Mandela. Through his experiences aiding the leaders in pushing their visions for better and clearer domestic and international policies, Greenberg offers an insightful examination of leadership, democracy, and the bridge between candidate and constituency. This captivating tale of political battlegrounds provides an inside look at some of the greatest international leaders of our time from the man who stood directly beside them.

Stanley Greenberg is CEO of Greenberg Quinlan Rosner Research. He has served as adviser and pollster to President Bill Clinton and Vice President Al Gore, Prime Minister Tony Blair, Presidents Nelson Mandela and Thabo Mbeki, Prime Minister Ehud Barak, German Chancellor Gerhard Schröder, and Bolivian President Gonzalo Sánchez de Lozada. He was key to Clinton's war-room team, which defeated the first President Bush, and is also the author of Middle Class Dreams. As a hired gun strategist, Stanley Greenberg—a seasoned pollster and political consultant—has seen it all. In his memoir, he recounts his work with President Bill Clinton, British Prime Minister Tony Blair, Israeli Prime Minister Ehud Barak, Bolivian president Gonzalo Sanchez de Lozada, and South African president Nelson Mandela. Through his experiences aiding the leaders in pushing their visions for better and clearer domestic and international policies, Greenberg offers an insightful examination of leadership, democracy, and the bridge between candidate and constituency. This detailed account of political battlegrounds provides an inside look at some of the greatest international leaders of our time from the man who stood directly beside them.

“I so admire how this book captures the way great leaders have struggled to succeed in their missions and nobody more than Stan has helped them get there with so much respect for voters.”—Rahm Emanuel, White House chief of staff

“Stan Greenberg has produced the political equivalent of Dean Acheson's classic, Present at the Creation. No single strategist has done more to lay the foundation for modern progressive politics—across the globe. Here Stan tells how it happened.”—George Stephanopoulos

“No political professional has seen, shaped or been part of more history in more places than Stan Greenberg. This book could only be written by Stan Greenberg and is a must read.”—James Carville

“Lifts the curtain on the global pollster/consultant business. [Greenberg’s] candor and wide range of experience makes for an illuminating memoir. High-octane politics laid bare.”—Kirkus Reviews

“Greenberg doesn't get bogged down in jargon, and the strength of the book lies in his insider perspective on the leaders who helped shape this century. He astutely assesses their strengths and weaknesses to discover why some succeeded and others failed in bringing their governing vision to fruition. Perhaps his most important contribution is his perspective on the role of pollsters, which he sees as bringing public opinion into the realm of politics, as he writes, ‘The fundamental lesson is that people matter because elections matter.’”—Publishers Weekly

About the Author

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STANLEY B. GREENBERG is chairman and CEO of Greenberg Quinlan Rosner. In addition to those covered in his memoir, Greenberg has served as a polling advisor to national campaigns for German Chancellor Gerhard Schroeder, Al Gore, Chris Dodd, and Joe Lieberman. Greenberg is the author of The Two Americas, Middle Class Dreams, and The New Majority.